PORTFOLIO
Malak Barakat
Creative Direction, Marketing and
Content Creator
PORTFOLIO
Malak Barakat
Creative Direction, Marketing and Content Creator
I'm a Social media content expert with a strong background in storytelling, creative strategy, and digital audience engagement. More than 5 years of experience, over 60 accomplished content projects, and professional collaboration with 5 companies since 2020. Focused on developing trend-driven scripts and video formats tailored for Instagram Reels and modern content consumption.
I'm a Social media content expert with a strong background in storytelling, creative strategy, and digital audience engagement. More than 5 years of experience, over 60 accomplished content projects, and professional collaboration with 5 companies since 2020. Focused on developing trend-driven scripts and video formats tailored for Instagram Reels and modern content consumption.
Skills
Content Creation & Strategy
Social Media Management & Growth
Team work
Brand Storytelling
Flexibility
Selected works
This is a curated selection of accounts that
I have worked on and carefully chosen to showcase
Selected works
This is a curated selection of accounts
that I have worked on and carefully
chosen to showcase
CONTENT | 01
CLIENT | KEEPERS
Keepers - Cleaning Serv-App
Content Creation & Launch Strategy
Developed a full awareness and introduction strategy for Keepers — a local Jordanian app offering home cleaning and catering services. Helped launch it into the market through creative visuals and scripted video content. Initially based in Amman, we are now expanding to Irbid.
Keepers - Cleaning Service App
Content Creation & Launch Strategy
Developed a full awareness and introduction strategy for
Keepers — a local Jordanian app offering home cleaning
and catering services. Helped launch it into the market through
creative visuals and scripted video content.
Initially based in Amman, we are now expanding to Irbid.


CONTENT | 02
CLIENT | DOT SUGAR
Dot Sugar
Content Creation & Development Strategy
Dot Sugar – Irbid’s rising dessert spot – was on the verge of
shutting down due to a lack of visibility and market reach.
I led targeted ad campaigns and strategic content marketing
that successfully introduced the brand to its ideal audience,
resulting in a significant boost in sales and social media following.


Dot Sugar
Content Creation & Development Strategy
Dot Sugar – Irbid’s rising dessert spot – was on the verge of shutting down due to a lack of visibility and market reach. I led targeted ad campaigns and strategic content marketing that successfully introduced the brand to its ideal audience, resulting in a significant boost in sales and social media following.
CONTENT | 03
CLIENT | PRESTIGE TRAVEL
Prestige Travel
Content Creation & Development Strategy
is a Jordan-based travel agency offering curated trips to top international tourist destinations. We developed a strategic content plan to increase brand recognition, using engaging visual designs and destination-focused Reels to introduce the agency’s services and highlight the unique experiences offered. This approach successfully positioned Prestige Travel as a recognizable name in Jordan’s tourism market.


Prestige Travel
Content Creation & Development Strategy
Prestige is a Jordan-based travel agency offering curated trips to top international tourist destinations. We developed a strategic content plan to increase brand recognition, using engaging visual designs and destination-focused Reels to introduce the agency’s services and highlight the unique experiences offered. This approach successfully positioned Prestige Travel as a recognizable name in Jordan’s tourism market.
CONTENT | 04
CLIENT | MK GROUP
Mk Group
Content Creation & Development Strategy
is a growing local brand in Jordan, aiming to make a mark in its industry with innovative services and a strong market presence. To elevate the brand’s visibility, we executed a series of strategic advertising and creative production campaigns, including promotional videos and targeted social media ads. These efforts introduced the MK Group to a broader audience, effectively engaging various segments of its target market and establishing a solid brand identity.
Mk Group
Content Creation & Development Strategy
is a growing local brand in Jordan, aiming to make a mark in its industry with innovative services and a strong market presence. To elevate the brand’s visibility, we executed a series of strategic advertising and creative production campaigns — including promotional videos and targeted social media ads. These efforts introduced MK Group to a broader audience, effectively engaging various segments of its target market and establishing a solid brand identity.
CONTENT | 05
CLIENT | CHICKEN ROLL
Chicken Roll
Content Creation & Launch Strategy
In just four months, we helped this local shawarma restaurant go from a brand-new player to a well-known name in the city. Through strategic marketing and tailored ad campaigns, it quickly captured a share of the market and built a strong presence among its target audience.
Chicken Roll
Content Creation & Launch Strategy
In just four months, we helped this local shawarma restaurant go from a brand-new player to a well-known name in the city. Through strategic marketing and tailored ad campaigns, it quickly captured a share of the market and built a strong presence among its target audience.
CONTENT | 06
CLIENT | ALDIAA ROASTERY
Aldiaa roastery
Content Creation & Development Strategy
is a well-established Jordanian brand with over 10 branches across the country. Renowned for its premium quality, Al Diyaa offers a wide range of distinctive spices, freshly roasted nuts, and now – an exciting new line of hot beverages. Blending tradition with innovation, Al Diyaa continues to be a trusted favorite for flavor lovers throughout Jordan.
Aldiaa roastery
Content Creation & Development Strategy
is a well-established Jordanian brand with over 10 branches across the country. Renowned for its premium quality, Al Diyaa offers a wide range of distinctive spices, freshly roasted nuts, and now – an exciting new line of hot beverages. Blending tradition with innovation, Al Diyaa continues to be a trusted favorite for flavor lovers throughout Jordan.

CONTENT | 07
CLIENT | TA3MEYE
TA3MEYE.JO
Content Creation & Development Strategy
is a popular Jordanian eatery known for its delicious sandwiches, hummus, falafel, and crispy potatoes. Initially operating with 5 branches, we worked with the brand over the past year to significantly increase its market share and awareness across Irbid. Through a well-thought-out content strategy and systematic advertising campaigns, Ta3meye expanded its presence, now covering the entire city with over 8 branches and becoming a local favorite
TA3MEYE.JO
Content Creation
is a popular Jordanian eatery known for its delicious sandwiches
hummus, falafel, and crispy potatoes. Initially operating with 5 branches
we worked with the brand over the past year to significantly increase
its market share and awareness across Irbid. Through a well-thought-out
content strategy and systematic advertising campaigns, Ta3meye
expanded its presence, now covering the entire city with over 8 branches
and becoming a local favorite
CONTENT | 08
CLIENT | DR.RAAD
Dr. Raad Al-Jundi
Content Creation & Development Strategy
Iis a respected specialist offering advanced dermatology and aesthetic services. We developed a comprehensive content strategy to raise awareness about the clinic's wide range of services. By diversifying content to appeal to a broad audience and providing valuable educational material, we successfully introduced the clinic’s expertise and offerings to a larger community.
Dr. Raad Al-Jundi
Content Creation
Iis a respected specialist offering advanced dermatology and
aesthetic services. We developed a comprehensive content strategy
to raise awareness about the clinic's wide range of services.
By diversifying content to appeal to a broad audience and providing
valuable educational material, we successfully introduced the clinic’s
expertise and offerings to a larger community.
More than + 60 clients have been served
Get in touch!
Need content that speaks volumes?
Let’s create something exceptional
malakbarakat34@gmail.com
Jordan
+ 079 827 8691
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